Why does Dodge go cheap with their steel?

don't understand why people buy something made of metal, don't coat or protect that metal yearly and still expect it not to corrode. $129 yearly to Krown Rustproofing (Ontario) 2010 Ram, no rust, money well spent?, won't know for another 20 years. stay tuned!!
if anything take a powerwasher to the underside often, that helps tremendously, often the people complaining about rust dont wash their vehicles more than once or twice a year