Rebuilt 318 Refuses to Start

This thing is dot to dot people...it should run and isn't out of time valve wise. It only gets weird when you have multiple choices to advance, retard, or zero the chain gears. Those dots need to be the right dots. I have royally messed that up before. That's why I always take a pic before the cover goes on. If he has a basic timing chain, the argument is over, he's got dot to dot.