Where to degree my cam?

If drag racing, I would install straight up. Retarding would be a matter of seeing if it helped ET's.

If mostly for the street, or for road race or rally, I'd advance it 4 degrees to move the torque band a bit lower in the RPM range.
Via your description of straight up, If I'm understanding you correctly, you would suggest he might install this cam at 102 ICL. Yes?