273 Numbers Matching car. Should I rebuild or swap engine?

Since the OP has a '68 273 then the 318 should drop in unless the '68 273 is a very early '68' and has a small crank register hole perchance. The one thing to be aware of is that the hole in the back of the crankshaft where the torque converter snout fits in (crank register), is larger in the '68's and later.

Yes, there are different 318 pistons out there (truck vs car) but they are all low compression engines; the trucks are just lower. This makes them 'soft' in the lower RPM's ranges; i.e.; not much low end torque. It is very desirable from a performance standpoint to correct this issue for the 318's, so a custom build speaks more to that. The same really applies to 360's. The later Magnu versions of these engines fixed that low CR issue to some degree, so IMHO are more desirable from a performance standpoint.

For the wife, I think I'd think 318. You have a light car to start with, and something that takes a lot of throttle management may not make here happy.... but you know here likes and dislikes better than us. I have an acquaintance who went from a '68 273 to a 400+ CI stroker, and he says it ruined the car as a family 'go to the drive-in on Saturday night' easy driver car.

The car 'dieing' randomly is a much different matter than the engine....look at the electrical stuff and brakes first.

Well... in the last 12 hours since my 1st post I have learned a great deal - thank guys - all of you:
1) I have learned about all of the above and options.
2) I have learned that when you have a conversation with your wife 3 weeks ago and finally get time to move on the project - take time to recap.
3) We just returned from lunch - I gave her a run down of what you guys have told me, we talk Torque and Horsepower - she has been with me in the CUDA - not really Hot Rodding, but bumping the throttle on occasion and popping her neck back (lol) - so she gets it... So after a lengthy conversation on options she say, "I want my 273 rebuilt. I don't want to go fast, I want to go slow and cruise. I'm cute and want everyone to see me. If I want to be a blur, I will ride with you in your CUDA". And as a good husband does, I asked her permission to quote her verbatim and got it. That's the funniest line I have ever heard! lol. So I give up. I tried to get her to go with a bigger engine but if she want to "go slow" - as well as the fact that she has some nostalgic connection to 'keeping the original motor' for some reason... then I guess I will fork out the extra Cash to build the Little Engine Than Could (break me). So, I will search the Forums for a Parts List, to rebuild kit, and all the things I will need (unless someone has a neat down and dirty grocery list with companies to buy the parts from) that would be Awesome as she is wearing me out - now I just want to get it built! I will at the least make it where she can burn any type of gas (Ethanol) so I will need those special parts to do that. Thank you guys again for taking the time out of your day to give me some ideas... Here's to rebuilding a 273.