Hard start

It has something WRONG. They didn't give problems starting up when they were the new cars on the road. Sounds like the fuel pump is allowing fuel to flow back into the lines and tank. Which means the pump is probably faulty. Yes, we have crappy ethanol gas now, but if everything is in good working order, you will not have an issue starting cold as you describe.
I agree 100 percent RRR. When they were new they didn't have this problem. But then we had some pretty high octane (REAL) gas back then also. I already replaced my fuel pump once because of this issue and it's kind of hassle if the damn bio-gas is messing up the mechanical pump. Either way if the electric pump solves the problem it won't matter. My car only has issues on start up after that it runs really great!!

Treblig