FiTech EFI system

Anyone see the new "Easy Street" unit from FiTech? 600hp $795? Start the price wars? Only thing I notice is the gold color? What's different?

Easy Street EFI – 600HP System – FiTech Fuel Injection
No timing control for 1 thing .Some don't care but for me that would be 1 of the main reasons to make the switch .
I would really like to eliminate some of the engine bay wiring while also being able to pre program multiple tune-ups into the ecu , long flat highway drive setup for max economy , high altitude mountain crossing -another setup , off to the track -a race setup .