I used FatMat Rattle Trap in my '70 300 on the floor and in the doors.
RattleTrap 25 SqFt FatMat Sound Deadener Super Stick Super Thick Formula | eBay
I was quite happy with the results. It is over double the thickness of the stuff you can buy in Home Depot/Lowes. Buy a J-Roller (used for laminate countertops) to roll it down.
I don't think I would use it on the roof though. It does stick well, but it's also a bit heavy and I wouldn't be comfortable using it there.
I used the EZ-Cool from
EZ Cool Automotive Insulation heat barrier and noise reduction for cars, trucks, classic cars, street rods and much more on the roof of my '53 Windsor. I was applying it on a very hot day... I could actually feel the car getting cooler inside as I applied it. It's a very light product.