1964 - 1974 Factory Engine Paint Chart

Even the red colors varied. Back in late 1968 the guy that lived two houses from us got a new '69 Dart with a 340. The water pump started seeping in the spring of 1970 and he knew he could talk me into changing it for him. The new pump was raw cast iron so I asked him to get a can of the correct red paint. He got it from the local Dodge dealer with the part number right on the can. I painted the pump but when I went to put it on it was considerably more orange than the engine. My dad was working on a Farmall tractor at the time so I thought I would see if his International Red was closer to correct. I repainted the pump and installed it. The International Red was almost a perfect match to that engine.
That's funny because that is why I remember my brothers 340 so well. I too had to change the water pump for leaking and when I painted it the color was not even close. But being dumb kids we put it on and went out and burned the tires off it some more. Didn't care it wasn't the right color just looking for the next race!