The small retailer does have a lot going against it. E-Commerce has no sales tax, better buying power, and people who find it easier to tap on a few computer keys than get in the car. I share your frustration. My company, now sold, was in the music industry and had to compete with the likes of Yamaha who gave music stores incredible financing terms. We found our specialized market and gave great customer service and kicked butt in our section of the market place.