And 90% of Mopar A bodies were grocery getters that the rest of the world turned their noses up at. Now 50 years later, they're suddenly some great car??? The Hamm's bear campaign is an iconic marketing/sales strategy that is taught around the country in our colleges and universities, and it's merchandise is one of the most collectable of the post prohibition beers. It about nostalgia. I'd be willing to bet most of the guy's my age recognize the theme music.
