Living under the GEICO rock, i guess.
Like i stated, i never heard of one before.
And as another made comment, i always had another proper tool, to correctly get the job done.
When i saw it, i was calling it a Swiss army knife, vice grip plyer, not knowing it's proper name. :D
And i can bet you a dollar to a rolling doughnut, that i have drawer fulls of specialty tools that you have never seen, or heard of, out there in the mechanical repair world.