Timing way off..help.

Guess I should be getting lower than battery voltage on positive side and low voltage on negative side?? Of coil..with my flukemeter

That's normal with both the positive (run position of the ign) and the distributor connected to it.
If you unplug the distributor pigtail and check the coil the voltage should be about the same on both terminals of the coil. (about 8-9 volts) and about 10-12 cranking.