Diagnosing Distributor - No Spark Chase

sorry to revive a dead thread. Life has been crazy. I got a new chepo ignition module and still nothing.

I've noticed that I get 12 volts at both the positive and negative terminals of the coil when the ignition is in run. when it is in crank the light is a little duller but appears to be the same at both terminals. Is this normal? Also, there is no spark coming from the coil which bench tested ok.

Thanks for helping! I'm still trying to get a good grasp on the electrical side of things.