Questions for the masses

I'm considering thinning my heard of projects so call this as market research...

If you were in the market for a project car, something that needs work - how would you want it presented?
Apart? Assembled? Running? Primer? Showing bad areas?
Or maybe a better way to ask is "[You] wouldn't even look at it if it wasn't ...... "

I am considering parting out vs assembling (not finishing, just attaching the parts that are included) vs a quickie assemble and paint, vs working a deal with a buyer to finish it to a given level.

Any comments welcome. I won't discuss the models or figures. All hypothetical.