As the old adage goes, polish the turd up as nice as you can until the diamond starts to show through.
Like everyone else, the more honest information the better. With pictures for the net of course. Brightly lit up. Missing parts that are not in the car that you have, should be cleaned if possible & pictured with the car and a close up separately.
A description that doesn’t down play it and certainly not over glorifying the possibilities.
(Look!!! HEMI DUSTER, all you need is A HEMI!)
If I was looking for a project car, an EZ assembly would be most favorable. I wouldn’t mind towing the car out but I wouldn’t want to drag it out. Low rust to none is a base hit to home run of course. But a cleaned car (even the engine bay) creates better eye candy and produces pipe dreams. Thus desire and wanting. Same for the interior. At least a clean one even if there are a few crummy short comings.
I don’t mind doing floor pans but I don’t want to dig to get to them first.
While you said “ theoretical sell”, do you have any pictures of what your friends may want to get rid of? That would help for that car and maybe others as well.
