Parking Brake Quirks

Drum brakes have a natural "self-applying" characteristic, better known as "self-energizing."[5] The rotation of the drum can drag either one or both of the shoes into the friction surface, causing the brakes to bite harder, which increases the force holding them together. This increases the stopping power without any additional effort being expended by the driver, but it does make it harder for the driver to modulate the brake's sensitivity. It also makes the brake more sensitive to brake fade, as a decrease in brake friction also reduces the amount of brake assist.
So, if going in reverse, it unapplies itself.

Exactly, and the edge of the applied shoe forces the rest of the shoe into the drum hence the term "self energizing"
This is exactly what can cause loosely adjusted shoes to grab the drum and lock up that wheel completely.
Always called this the "camming in" effect.