disc brake wheel stud swedge tool

Could the misinterpretation be in the terms swedged vs splined? Splines are straight and swedge are "helical" so to speak?

If you look at my pictures with the replacement Doorman studs, you can see the factory chamfer cut into hub. If you look at inertia's pictures you can see a rolled lip where the stud meets the hub. The spines are the interference fit and keep the stud from turning when you tighten the lug nuts.