Yard Guys- How do you Prep for Grass?

"Be careful what you wish for, you may get it."

Fifteen years ago, my wife and I had our "dream house" built. It included a beautiful new sodded lawn. It still looks pretty good, but not without a lot of maintenance.
We had a sprinkler system installed to water it and our gardens. There's no way you could water it properly with a hose.
I tried spreading all of the right treatments, at the right time. Turns out, it's not much more to pay someone to do it. We used 3 companies before we found the guy we have now.
I cut it myself. "Landscapers" are brutal when it comes to trying to find one that will edge, trim, cut and clean up properly (not just blow the grass into the street) and for less than a small fortune.
I love it, but boy, it does give me a workout!