Stop in for a cup of coffee

I wonder what going to one of these would be like, not to buy but heard there's lots going on around it. I'm sure it costs a ton to sit in the arena/line, anyone know? My son is going to school in Prescott AZ, maybe the wife and I could check it out.
Bubby of mine goes every year. Talked to him earlier tonight. A Saturday full access pass is $70 a person.