Swapped to disc and now horrible scraping Help

66 dart, swapped out old drums (front) to new disc conversion ala Scarebird. 9 inch, SBP etc...
Anyhow got everything buttoned up, and now front driver side pad is grinding on the side of the Hat of the new rotor. see picture. It appears the pad plate is pushing inward scratching a real nice groove into the rotor. And once it gets in the groove, it dont come out unless I stop the car and let it settle. Any ideas on how to fix, correct, redo this thing? Pass side is fine BTW. Also the pad itself is also grinding you can see in the photo.
So if I start driving around , doing some light braking, no prob.. But if I do a heavy brake, then that pad moves into the groove and grinds away for the rest of the time.
Please help . I assume the rotor is now ruined, and so it the pad.pad1 - 1.jpg pad13 - 1.jpg
pad12 - 1.jpg