Senior owned?

well if 50 is the new 40 and orange is the new black... then maybe seniors are the new cool kids who know how to take care of their cars... the have had a few years to figure it out - I wouldn't read anything into that "senior owned" statement - DMS to me. And same goes for female vs. male owned - I know plenty of both genders that don't know **** about automotive maintenance. People say the dumbest stuff in ads.