They are simply price matching Holley Direct, who owns Quicktime. I ordered mine in May for 525 directly from Holley. Its an inventory reduction thing or so the guy on the phone with Holley said.
Well that makes sense. I think I've only seen them offered below $600 once before and I kicked myself for not getting one then. But it was hard to justify because of how far off I was on that particular swap, it's for my Challenger and I'm not quite there yet. But for $525 I'll add it to the collection!
