yep, some torques are with lube. but not wheels. That tar goop sounds like something that might be good to paint on contact areas before mounting an aluminum wheels. They will corrode and make you wish it was only rusted fast.
I have no idea how pine tar interact with aluminum. In fact, I should probably never have said what I did, I will try to keep tricks and ideas to myself in the future. Such things are for large corporations only. I am an outspoken person, but I am slowly learning, it just takes time.
