Sam's ATF

So on the way home from work I stopped in at Sam's whorehouse to get some transmission fluid

I usually get the super engineered brand or whatever it was for 20 bucks a case. It used to say Dexron mercon III which is familiar and works on everything.

Today I get there and this is all they have, WTH is this ??

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Well from the price tag there it looks like the price doubled that's the first thing I noticed..
Get a gallon jug of the cheapest thing at Walmart..
another reason I don't like automatics that nasty oil gets on everything no matter what you do....