Steering Wheel Lock Plate

Okie dokie, you guys. How does one remove said steering wheel lock plate. I have tried all manner of violent means to remove the roll pin that secures this plate to the column. Don't care about saving the 3/16-inch diameter roll pin. I can get another at Lowe's.

Agree with RedFish, you may need to attack the pin from the other direction. Really doesn't take too much force. You should be able to pop it out with a hammer and punch. Just to confirm... you have removed the little collar that hides the pin, yes?