Decisions....Gas or Diesel

Many folks buy much more than they need jumping on the on the diesel fashion wagon. I see the same HD diesels every day empty driven by these tools. If I was in the market and had the same requirements as the OP I would buy a Ford with the new 7.3 gas engine screw the brand loyalty BS.
What's wrong with the 6.4l? 7.3 is nice but the ugly truck around sucks.