AMD's response to discontinuing some MoPar product

I've seen this explain before and that's a simple answer they can't do just short runs. Let's just say that a normal run is 100 fenders and they have to sell 60 fenders to just pay for setting up the tooling the labor the metal the boxing them up to getting them over to storage I mean all of the logistics to make it happen. Now let's say they set that all up to do like you said it short run a 40... They've already lost money....
I must put ourselves in their shoes if it takes 10 years to sell a run of 100, for the first 6 years we're just trying to get our money back in the last 4 years were finally making a trickle of profit on this one product that we've stored for 10 years and we have Nova fenders flying off the shelf faster than we can make them... Now imagine this money coming and going off of your dinner table...