Honestly I don't really feel like that's happening though regarding drag racing. It is becoming more popular but very few people nowadays want a car that is only fast in a straight line, especially one that's brand new. Dodge does offer handling packages for Charger/Challenger but they still can't compete with Mustangs and Camaros on tracks with turns, and it isn't helping their image. Most young car people I know and talk to see the modern Challenger as a throwback to the past, not really a legitimate performance car more of a novelty. It also seems that track days at road courses are much more popular with young people than drag racing; every time I've gone to the local drag strip there were very few people under the age of 40 (aside from children of course).
I think it's great Dodge has a world-beating production car that can run some of the quickest 1/4-mile times of any new car but they need to expand their product line a bit. Not to mention the Challenger has been out for 10 years with no serious updates and the entire LX-based platform has been around for 15. They're falling behind, again.
BRING BACK THE VIPER!
