Classic Industries is the dealer. Notice that both websites are the same (one is dealers -OER, one is retail - Classic).
The '71 Grille 'kit' was just under $969 a year ago, It's currently at $769.
Almost every single discount I've seen for the last year and a half, applies to this item as well. The "exempt" items are usually things like AMD sheet metal.
The issue with Classic/OER, is their shipping, it's outrageous and one of the highest in the business.