TUNE TO WIN-A/F vs TIMING

That's different! Yes. We have so many people that ask about changing carburetion or timing that I tend to think that 'most' hobbiest are looking for some sort of improvement. But that's probably not a true generalization at all. What makes people happy is whatever makes them happy.

I'm not a drag racer but I occassionally take it to the track and also autocross it.
Probably more to your point I like trying to get what is reasonably possible out of the machinery.
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But on the other hand there's probably quite a few who are way out of tune and blame over camming, carb etc..