about how long did that franchised separate brick and mortar parts store business last? I'm gonna say approximately 20 years. The franchises slowly dissolved when the jobbers took on other lines/manufacturers to stay competitive.
I know later on mopar dealers would sell multi make “hard parts”. Also, they were sold in the automotive sections of general department type stores. Typically small tune up related stuff.
I think even recently you could get a Mopar oil filter for a Chevy at Walmart.
here’s a Hard Parts book I have from 1979
I have several of these books from the different part types (ignition, filters, belts, etc.).don't see them too often.
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