Good probability that his wife did all the heavy lifting while he was the "face" of the business. He did not even come up with the idea, rather copied it from a lady named Lois Eminger. She was a Ford corporate employee who came up with the idea of providing owners of Ford products with the option breakdowns of their vehicles based on the V.I.N. and buck tags, or build sheets. She approached senior management about all of the files that were typically destroyed after a number of years and was told that if she wanted them, they were hers. She created a business of providing those reports to owners in the late 60s or early 70s that was later passed to Kevin Marti, and is now known as a "Marti Report".