Engine color

What's the deal with engine color between the various models? Most, if not all, B, RB and hemi engines appear to be Hemi Orange, but I've seen various smallblocks in orange as well. Was there a specific agenda for this? Only smallies I've seen in Chrysler Blue are some 318/340/360 versions.

performance engines to a certain year 72ish were orange. 2bbl versions were not orange. 69 down 318 were red All 70 up 318 and 360 were blue from what I recall. 340 was red, turquoise, orange and blue depending on year.