Should Ram have built/ build this?

What's the purpose? A good handling performance ....truck? Kinda reminds me of the GMC Cyclone. Buick GN motor in a mini truck with 50 lbs of load capacity. I ask the same when I see an AMG G-wagon, lowered, 22's with fender flares. My Swiss boss laughed so hard when he saw his first on a lunch run. He said "Vy vould anyone do that to a mail truck?" in a thick Swiss/German accent

Still better than a 96 Honda that looks like it's trying to crawl on four broken ankles.