Stop in for a cup of coffee

My buddy max needs help. Below you will see pictures of a control unit he bought from Jegs. When he puts it on to replace the chrome one the car won't run. Puts the chrome one one it runs. Give me an explanation. And is just that box going to increase his Spark?

IMG_20210328_201552337.jpg

IMG_20210328_201552337.jpg

IMG_20210328_201633110.jpg