How to hold a pizza?

I’m sure nobody really wants to know why those instructions are printed on the bottom of the box, it’s more fun to think it’s dumb and call it stupid.

But there’s a real corporate reason for doing it that has substantial value. The bottom of the box will only be seen by staff while assembling the boxes and they know that. It is a training reinforcement opportunity for staff to see and apply to both themselves and also pass along the perspective to customers when they hand them the box with a fresh pizza in it. Hold it correctly, pass it correctly and instruct the customer how to do the same.

Corporate America relies on a consistent brand and customer experience to maintain their place in the market. Well trained staff and training reinforcement are a high priority in achieving and maintaining that. Fast food chains like McDonalds and Burger King spend dozens of hours training employees how to properly fold the burger wrapper and reinforce that training constantly.

In fact, there is a circle inside the wrapper to show the employees the correct placement of the burger before wrapping it up...but most people never notice it when unwrapping their burger.

Of course, it’s just easier to assume it’s about stupid.