"Call for price"

Why is it a secret? Because they know it is laughably overpriced? When I go in Shop Rite or Publix I dont have to ask for the meat manager to see how much a steak is. It's right on the label. Why do classic car dealers make you go to this level of annoyance? If you buy the car, and that is the goal of the dealer, eventually the secret will be revealed, and you will find out the price. Rant over.