Stop in for a cup of coffee

I wonder what the history is behind the name Fargo. Dodge is the main company behind it, so why did they see a need to market themselves under a different name.

Ford trucks were marketed as Mercury in Canada when I was young. A lot of peculiar things happen when US made autos cross international borders. A '70 Camaro pulls into gas station I worked, "Will you check the oil please?" asks the customer. I open the hood and it's got a 4 cyl in it :eek:. I back up a step to get a look at the license plate "British Columbia" :rolleyes: Ahhh that splains that :rofl: