Do you have rods in your head? I do.

Seem to remember " blood" in the late 70s, odd, we were not close to driving... 4th or 5th grade...
Red Asphalt. 1964. We saw the original I would "guess" sometime in the late 70s.
https://www.imdb.com/title/tt3207326/
Here's a short list of some of the scare movies used in driver's ed.
Driver's Ed: A History And List of Scare Films
Dig the cool DODGE driving simulator. I didn't see Blood on the Highway there, but I remember it well.