Why people don't buy craftsman anymore

Bought my first Craftsman mechanic set at 15 in 1985 (one of my best purchases ever) and I still buy Craftsman at Lowes and Napa, but there's so many choices nowadays (HD, Lowes, Amazon, wHorror Freight, etc) there's really no point in being loyal to one particular brand. I was at HD this AM and they had a special ($25) on a 1/2 ratchet breaker bar (chinesium) that ended up in my cart along with a $8 tow strap. Neither of which I need.