Why people don't buy craftsman anymore

Sears really screwed the branding up. Craftsman started getting a reputation of sub quality and I think what started turning people away was the warranty issue. There was a time where the warranty meant quality and they had it wrapped up for average consumer. Go back to the mid 2000's and try to return a Ratchet. A hot mess. And then you got a refurbished unit out of a drawer. No thanks.... The perception alone of seeing that was enough to make me seek out other options...

But I have their tools and use them today. And would buy them today but honestly I have more than a plenty at this point. This is where HF excels. Walk in, show them the damage with a receipt or they look it up and get the replacement. End of discussion. That's been my experience so far anyways...

JW