Toyota moving to "subscription" key fobs

I could give a **** about options. Just a reliable mode of transportation is what I care about. It's been pissing me off for years how the dealers load their lots with highly optioned vehicles giving you little choice unless you want to wait for a base model. Then they give you the great deal of knocking down the $3k option to $1500 trying to make you think that you got a deal.

The Toyota 4runner market has zero deals right now. I belong to a T4R group and those buyers love em' more than I ever will.... Basically everyone is paying substantially over MSRP for them. Nutz if you ask me... I bought one in April and right before the market went bonkers for them....

JW