In 93-98 I worked for a midwest car parts chain called Western Auto. He had our own line of batteries, but since we were owned by Sears at that time we also sold DiHard batteries. The big (series 78) DiHard was $79.99, and the Western Auto Gold was 69.99. I used to tell people that they were the same battery made in the same plant. A lot of times they didn't believe me, so I would put the 2 side-by-side and show them that every little nook, cranny and bump were exactly the same. Every once in a while, the customer still wanted the DiHard,
