Who drinks Malt Liquor?

My son brought home a bottle of King Cobra because I told him it was terrible. Man, I was right! Its like a syrupy beer with a chemical aftertaste. I used to drink Red Horse "Extra Strong Beer" 750ml overseas but I don't recall it tasting like this as its marketed as a 'malt liquor' here. Maybe its the same and because that's all I drank I got used to it? I'm not a fan anymore.
7552190_orig.jpg