Transmission cooler under driver area? Pass or Proceed?

There seems to be a spot where I can fit my derale transmission cooler. It will be above the frame connector and all lines would be above as well. Yet it sticks down an inch or so. The frame looks like it would protect it from direct rock hits. Also the cooling fins are up high and the fan is lower so any direct hit would only break the fan shroud. Has anyone else done this or should I change locations. I don't want it up front so the only other choice is above the rear axle. Just a more difficult install. How about noise?

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It is just sitting there in the pics. Nothing installed yet.