Master cylinder replacement different

Unless you are going to rebuild your old one. You can put the piston on a slightly open vise, with the plunger hanging down.

Put a dowel in the hole the brake pedal pivot goes in to and give the doemerl a wack with a hammer.

If the rubber keeper is not in your new one ( use a flashlight you should be able to see it) and the old one is too hard and /or brittle replacements can be ordered.
Is that rubber keeper needed? I don't see one in there