Can't figure out this damned oil leak

Well the front crank seal is leaking again! Is there anyone on here who can tell me which way this seal goes on the front cover of a Gen III hemi? It will install either way.
There are no instructions with the new seal, other than to install it dry and let it sit for 4 hours before starting the motor because it is that newfangled PTFE rubber.
Here is the OLD seal with the lip pointing outward:

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Here is the seal on the balancer with the lip pointing outward. This looks proper to me, but would be very difficult to install this way due to the lip getting curled under when you try to install the balancer over the top of it.
20220918_155206.jpg

Here is the other choice with the lip toward the motor. The balancer naturally pushes the seal out correctly over the surface, but it just looks wrong.
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The back side of the seal:
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