Can't figure out this damned oil leak

My rule of thumb is that the part number faces out, the lip faces the oil and rtv on the outer seal.
How ever that seal has 2 lips which one is facing the oil????? If the outer part is rubber then no rtv.

Now to the op i seam to remember back when Horse Power TV was all we had, a discussion on front seal, on modern hemi.
If i recall right you had to install the seal, install the HB and then snug up 2 bolts on the seal cover. remove HB and tighten all the rest.

I have slept sence then, so i may have some of the info backwards or wrong.

This i know, is, that if you put rtv on the outer side of a rear seal on a 5.9/6.7 diesel the crank case pressure will push it back out if it has rtv or is just plainly not dry.
When instructions say install it DRY they mean both sides.

I seam to remember a story on a LS that you had to us feeler gauges on the oil pump to set it up before tightening the front cover...............I know this is not a LS but probably the same concept.

Any ways that is all i have got.