How do you put a price on your project car?

how project-y are we talking? like a roller or something that's in the middle of extensive fab work and needs all put back together? an exploded view restoration that ran out of steam and comes with a million parts new and used and NOS? something that just needs a drivetrain?

a quick way is to see what something similar is actually selling for. then take that and divide by 1/2, and that should put you somewhere in the ballpark at least. from there you can make additional adjustments: needs paint and body take a percentage, needs a drivetrain, take a percentage, comes with a Johnny kick-*** motor and trans, add a little back. that kind of thing.

a consideration to take is that there are specific aspects of projects that people absolutely hate dealing with like paint and body might be a deal breaker, but no motor or trans is no big deal. if you live in an area where rust is abundant, then rust repair is expected but in a dry climate that could impact the price significantly.

and the big one is a title. personally, I won't even bother if you don't have a title unless we're talking little birdie prices for something that's straight gold.