Mercedes to charge subscription for more power

BMW tried some of that nonsense overseas like heated seats subscription (e.g., Korea and the U.K.) and it was not well received. I believe the U.S. market got wind of it and raised a big stink a couple of years ago.

This is the latest I've seen:

BMW begins offering vehicle features by subscription in some markets - Repairer Driven News

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BMW: Buy More Wrenches